From the category archives:
Artists should be promoting links to sites that have featured their work instead of sending visitors directly to YouTube or file sharing sites. This allows people to see/hear their work, and also shows that other people are paying attention to them, always a plus when marketing yourself.
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These girls are not hip hop, but the marketing faux pas theory is the same. Their name is Kemistrie. Not Chemistry. Not even Khemistry or Kemistry. It’s Kemistrie. Here’s why I think that is bad.
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Recently, Honda enlisted up-and-coming artist Mickey Factz to endorse their Honda Accord. The general murmuring around hip-hop business circles is that it’s a good look personally for Factz, but may not be as effective for Honda, or engaging for hip-hop heads, as Honda would like. Thoughts?
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Looking for commission-only sales for your hip-hop blog/website? People who are talented at sales, and business development, (because selling advertising on your blog or site is more than sales, there is targeting, analyzing and strategic planning to be done here), probably won’t work for commission, especially when it is something that is very difficult to sell. You might get people who AREN’T very good at it, and sure, you don’t have to pay them anything, but you probably won’t get much accomplished either. Meanwhile, these people will potentially blow through your leads, or even worse, be unprofessional, turning off potential advertisers to the brand. When you DO get someone good enough to sell, there won’t be many places left that will take you seriously.
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Dear Music Promoters: Spam is for email accounts, not Twitter. Spam me there. Here, it’s like jumping into a conversation. Rude.
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