Should rappers refrain from “name-checking” brands in their music, unless there’s a check attached?
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From the category archives:
Questionable Marketing
Bad online promotions, in the form of random, blanket posting of links, images, songs, music or add/follow requests, are an unwanted and unappreciated violation of one’s e-space, and goes against the most basic networking commandments. We all hate them, but maybe we can help. Here’s a canned reply you can can link people to, when you or your online profile is a victim of random, uninvited posts/links.
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If you are an entity that thinks online marketing or social media management are intern or entry-level positions, you simply do not understand online marketing or social media management, and could very likely cause harm to your brand and reputation many times before you realize what you’re doing wrong.
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The Atlanta Post recently published a short piece, “Case Study: The Best and the Worst Hip-Hop Inspired Marketing Campaigns,” detailing some good, some not-so-good, hip hop influenced advertising. What are your picks for who did it right, and who got it wrong?
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Artists should be promoting links to sites that have featured their work instead of sending visitors directly to YouTube or file sharing sites. This allows people to see/hear their work, and also shows that other people are paying attention to them, always a plus when marketing yourself.
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