From the category archives:
Xplosive writes a piece on the current and future state of the hip-hop music industry, intelligent and truthful, proposing a hip-hop stimulus plan to reinvigorate the hip-hop consumer public. The plan can easily be applied to many industries, companies and marketing strategies. A good read for all.
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The head of the Republican Party states that he wants to “convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings,” with a plan to implement a PR campaign to update the GOP brand that will be “avant garde” and “will surprise everyone – off the hook.” Um. Really?
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Does an increase in attention, viewership, and advertising dollars that hip-hop related sites and blogs are receiving, signal the demise for already-struggling print properties like Vibe, XXL and the recently reincarnated Source?
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Interesting post taking a look at Warner Music Group’s action to remove YouTube videos of artists on their label. Equally interesting comment response from “N DOT C”.
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When you have one of the most talked about record companies, in a not-so-great-for-record-companies business climate, such a change is drastic, and seems largely unexpected. The should have been more coordination to switch over so that at the very least, a visitor to Koch today would see the E1 logos, etc. The quicker you can acclimate your visitors, users, fans, followers to a new branding, especially one so definitive, the better, no?
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