Should rappers refrain from “name-checking” brands in their music, unless there’s a check attached?
{ 0 comments }
From the category archives:
Corporate
If you are an entity that thinks online marketing or social media management are intern or entry-level positions, you simply do not understand online marketing or social media management, and could very likely cause harm to your brand and reputation many times before you realize what you’re doing wrong.
{ 0 comments }
The Atlanta Post recently published a short piece, “Case Study: The Best and the Worst Hip-Hop Inspired Marketing Campaigns,” detailing some good, some not-so-good, hip hop influenced advertising. What are your picks for who did it right, and who got it wrong?
{ 2 comments }
Recently, Honda enlisted up-and-coming artist Mickey Factz to endorse their Honda Accord. The general murmuring around hip-hop business circles is that it’s a good look personally for Factz, but may not be as effective for Honda, or engaging for hip-hop heads, as Honda would like. Thoughts?
{ 0 comments }
According to Gawker.com, not only is Coogi aware of the affinity the late Brooklyn rhyme God had for it’s sweaters, they used this connection to their advantage by compensating Jadakiss for the brand-drop in his tribute song “Letter to B.I.G.”
{ 2 comments }
