These girls are not hip hop, but the marketing faux pas theory is the same. Their name is Kemistrie. Not Chemistry. Not even Khemistry or Kemistry. It’s Kemistrie. Here’s why I think that is bad.
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From the category archives:
Business Practices
Often, emails are received hyping up a new song, and while hype is fine, there is a limit to what you can say that goes past bending the truth, and lands on “just sounds dumb”
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For The Love of God, Name Your Songs
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GrindEFX.com notes a fairly inventive move by Mos Def, and highlights some problems with the idea.
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Recently, Honda enlisted up-and-coming artist Mickey Factz to endorse their Honda Accord. The general murmuring around hip-hop business circles is that it’s a good look personally for Factz, but may not be as effective for Honda, or engaging for hip-hop heads, as Honda would like. Thoughts?
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