If your song is new, and you are sending it around to DJs and bloggers and anyone else who might listen, because so far, it’s not been on the radio, not been played at clubs, not appeared on any mixtapes and not had a video circulating…
It is not a “SMASH HIT”. It is not an ANYTHING hit. It is not a hit. A hit, can’t be a hit, until it is a hit. If the DJs and bloggers you wish to reach, have not already heard of it, and their role is to know about the hits, why are you telling them it is a hit? A SMASH hit at that? They know it’s not. You sound like everyone else who claims their fresh-out-the-frying-pan song is a SMASH HIT. Kinda dumb.
Hype is good. Good copy writing is one of the cornerstones of promotion and advertising, but stop with the SMASH HIT, CERTIFIED BANGER, HOTTEST SHIT IN THE CLUBS, hyperbole.
Convince me, without making it obvious that you are just talking shit.
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“A hit, can’t be a hit, until it is a hit.” – This might be the single wisest statement that anybody in the music biz can ever say, ever. And that “certified hit/smash/banger/classic” nonsense is ridiculous; unless they can show me the aforementioned certification, I ain’t hearing it.
As you said, hype is good, but excessive hyperbole is off-putting.