Here’s another example of bad email marketing that combines bad targeting, lackluster creativity and bad branding/information on an upcoming artists related channels.
Here’s a canned reply you can can link people to, when you or your online profile is a victim of random, uninvited posts/links.
If you are an entity that thinks online marketing or social media management are intern or entry-level positions, you simply do not understand online marketing or social media management, and could very likely cause harm to your brand and reputation many times before you realize what you’re doing wrong.
The Atlanta Post recently published a short piece, “Case Study: The Best and the Worst Hip-Hop Inspired Marketing Campaigns,” detailing some good, some not-so-good, hip hop influenced advertising. What are your picks for who did it right, and who got it wrong?
Artists should be promoting links to sites that have featured their work instead of sending visitors directly to YouTube or file sharing sites. This allows people to see/hear their work, and also shows that other people are paying attention to them, always a plus when marketing yourself.
For The Love of God, Name Your Songs
Now, I am in no position at this time to spin any records, hook up any artists, or even listen and/or respond to, the dozens of pieces of new music that comes across my e-desk on any given day. But, for whatever reason, I decided to click on it. It’s a zShare link, we’re all pretty familiar with them. I got a pop-up. I closed the pop-up. There was a link that said “skip this ad”. I sighed, and clicked the link. Then the zShare countdown showed 45 secords before my download would begin. I almost closed the window. Normally, I would have. Luckily, I’m lethargic tonight.
Recently, Honda enlisted up-and-coming artist Mickey Factz to endorse their Honda Accord. The general murmuring around hip-hop business circles is that it’s a good look personally for Factz, but may not be as effective for Honda, or engaging for hip-hop heads, as Honda would like. Thoughts?
Looking for commission-only sales for your hip-hop blog/website? People who are talented at sales, and business development, (because selling advertising on your blog or site is more than sales, there is targeting, analyzing and strategic planning to be done here), probably won’t work for commission, especially when it is something that is very difficult to sell. You might get people who AREN’T very good at it, and sure, you don’t have to pay them anything, but you probably won’t get much accomplished either. Meanwhile, these people will potentially blow through your leads, or even worse, be unprofessional, turning off potential advertisers to the brand. When you DO get someone good enough to sell, there won’t be many places left that will take you seriously.
According to Gawker.com, not only is Coogi aware of the affinity the late Brooklyn rhyme God had for it’s sweaters, they used this connection to their advantage by compensating Jadakiss for the brand-drop in his tribute song “Letter to B.I.G.”
Xplosive writes a piece on the current and future state of the hip-hop music industry, intelligent and truthful, proposing a hip-hop stimulus plan to reinvigorate the hip-hop consumer public. The plan can easily be applied to many industries, companies and marketing strategies. A good read for all.
The head of the Republican Party states that he wants to “convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings,” with a plan to implement a PR campaign to update the GOP brand that will be “avant garde” and “will surprise everyone – off the hook.” Um. Really?
Noticed a posting over at MarketingBreakdown.com where Allen Woodstrom feels that hip-hop artists are not having any particular success marketing themselves through Twitter. Which is true, except that it’s not.
While there is no denying the entertainment value in the 50 Cent/Rick Ross ‘beef’, the question remains whether this sort of multimedia assault, with so many avenues of ridicule and attack (videos, cartoons, radio call ins, baby mamas, etc.), is hip-hop beef even about rapping anymore?
Does an increase in attention, viewership, and advertising dollars that hip-hop related sites and blogs are receiving, signal the demise for already-struggling print properties like Vibe, XXL and the recently reincarnated Source?
Basically, ALIstRadio allows DJs, some very well known, others moderately so, to rock a show for 2-hour timeslots, with live audio and video streaming to the net. The night I first listened, I checked Bobby Trends show and he had on Uncle Murda and Mickey Factz. The combo of these two alone was something you wouldn’t normally get on commercial radio, and the whole AListRadio structure struck me as an interesting, experiment in the internet radio world.
Up and coming rap cat Charles Hamilton, a rapidly rising blip on the rap radar (sorry Elliott Wilson), known to anyone due to his very effective internet marketing prowess, stumbled a bit the other night at NY club SOBs, when he voluntarily, and largely “for fun”, challenged battle-rap veteran Serius Jones to a bit of […]
When launching a new venture, and putting out a press release, keep in mind several important factors, including the title of the release itself, and the necessity to have a website address.
When you have one of the most talked about record companies, in a not-so-great-for-record-companies business climate, such a change is drastic, and seems largely unexpected. The should have been more coordination to switch over so that at the very least, a visitor to Koch today would see the E1 logos, etc. The quicker you can acclimate your visitors, users, fans, followers to a new branding, especially one so definitive, the better, no?
Aspiring R&B singer/rapper needs an entourage to help with entrances and ‘causing a scene’. Among the “requirements”? “Aspiring singers and actors need not apply (not looking for competition)”. “Thirst for danger also a major plus”. Really?